Brand24 review: The best social listening tool?

In the age of social networking, Brand24 has become an essential tool for boosting and refining your marketing strategy. Read our full review!

But first, it is important to know what Brand24 is…

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What is Brand24?

Brand24 is an online social listening software. Designed specifically for companiesbrands, marketing agencies and even influencers, it allows them to monitor their performance on social networks.

After collecting data on your online platformsBrand24 will carry out a complete analysis of these to generate a comprehensive report on your organization's public perception, reputation, level of customer engagement...

In this way, you will be guided to the right marketing strategy to adopt to grow your business and have complete control over your company's image.

What are Brand24's features?

Let's get to the heart of the matter: the Brand24 features. They are numerous and represent real added value for a marketing team:

• Real-time monitoring of your social networks and websites.
• Complete monitoring of your marketing campaigns.
• Detailed reports with automated e-mail alerts.
• A user-friendly interface and data sorting facilitated by filters.
• Possibility ofexport your data in PDF or Excel.
• Possibility ofintegrate Brand24 with other software like Slack.

How do I use Brand24?

Using Brand24 is relatively straightforward. We explain steps to follow :

• First, create an account. You will then be able to benefit from 14-day trial to get an idea of the software.

  

• Once the trial has been activated, go to the software and type in your keywords to monitor (a product, a competitor, a brand...).
• View the various data supplied by Brand24 from the dashboard.
• Finally, generate a comprehensive, customized report, which will help you define a customized marketing strategy that will enable you to improve your performance and reputation.

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What are the advantages and disadvantages of Brand24?

Like any tool, Brand24 has both its advantages and disadvantages. Let's start with advantages, to know :

• A highly intuitive interface for headache-free operation.
• Regarding the detailed reports for advanced management.
• Regarding the reliable data and supplied in real time.
• Solid support to guide you in your marketing strategy.

In terms of disadvantagesHere are the ones we've identified:

• Regarding the fairly high prices for small businesses.
• This software is best suited to larger structures.

What are Brand24's prices?

Here is a table summarizing the different formulas forBrand24 subscriptionswith all the features that go with it:

What are the Brand24 reviews?

Feedback on Brand24 is extremely positive, as evidenced by its score of 4.7 stars out of 5 on the Capterra platform, dedicated to professional software used by French companies.

The various feedbacks paint a picture of a software package "very easy to use, who "offers comprehensive functionality and one "impeccable customer service. In short, a tool that greatly facilitates marketing management.

For our part, we can only confirm these positive reviews. Brand24 may be an expensive investment, but it's worth it because it's so useful for keeping track of brand identity from A to Z.

What are the alternatives to Brand24?

Of course, Brand24 is not the only software on the marketing market. Companies can choose from several alternatives. Here are a few examples:

• Mention

• Awario

• Talkwalker 

• Snoopreport

You can also consult our opinion about Snoopreport if you're interested!

In conclusion, if a company is to survive the long term, it must have good marketing strategy. Brand24 puts you in the driver's seat, making your job easier with its many features.

Try Brand24 free ☑️

Don't hesitate to give the software a try by taking advantage of its 14-day free trial by clicking on the link above: it costs nothing and could give your projects a whole new look!